Small-business Q&A: First step is deciding what decision to make

Many of the decisions made as a small-business owner can be difficult and stressful. As you gain experience making decisions, you'll be better able to tackle the inevitable choices that are more complex, or must be made quickly.
Here are some tips for making thoughtful, well-informed decisions:
Define clearly what the decision is that needs to be made. Is this really your decision or someone else's and do you really need to make a decision at all? If you do not have at least two options, you have no decision to make.
Brainstorm the alternatives. Draw on all available knowledge resources to learn as much as you can about the implications of each option. Identify contributing factors that potentially can be changed to improve a particular alternative, and those that must be accepted as they are.
Weigh costs versus benefits. The time-tested exercise of listing pros and cons on opposite sides of a piece of paper still works. Try to match up direct causes and effects as much as possible, but also consider intangible influences and outcomes.
Balance your information inputs. Seek out as many perspectives as possible, but remember that many opinions, even those of "experts," are subjective and potentially based on incomplete information. Also, avoid blindly accepting an opinion because it's exactly what you want to hear.
Trust your instincts. Intuition can be your ally, especially if what appears to be a good choice just doesn't feel right. Think about the reasons for the uncertainty and look for further evidence that counters or justifies your concern.
Recognize your limitations. We all have likes and dislikes that can bias our thinking in a certain direction. If you lean toward an alternative simply because "it's always worked," you may be overlooking something.
Divert your attention. Take a break from your decision-making and do something as unrelated as possible. The decision factors may not change in the interim, but a fresh look is sure to make a positive difference in how you evaluate them.
Just do it. Once you have made your decision, get moving on it. Don't agonize about "what ifs" or wonder what someone else might have done. If it turns out that another option was better, so be it. Learn from your mistakes and move on.

No comments:

Post a Comment